The Body Shop Sustainability Exhibition

As a way of showcasing their seaweed-enriched beauty products, I designed an immersive exhibition by the Body Shop, celebrating the use of seaweed as a biodegradable and sustainable resource, highlighting the challenges of climate change and plastic pollution, and educating people about the circular economy. This intervention served as a starting point for my Final Major Project, hence why elements relate to my Seaweed Brewery scheme and why both are located at Silo D in the London Docklands. 

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Visitors enter the experience by a downwards slope that descends into the site's adjacent dock, with glass on either side of them, behind which seaweed can be seen growing. As visitors continue along this winding journey, they ascend back to ground level, moving through a tunnel clad in dried and stretched seaweed. They then enter the main exhibition space, which is contained within a seaweed pavilion, again utilizing dried seaweed from the dock which is stretched over a rattan framework. With time, as it weathers, the seaweed pavilion will dilapidate, and the modular seaweed elements that make up the structure can be replaced with the seaweed grown in the dock, demonstrating a sustainable, circular relationship.